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MailChimp Optimisation

We have recently worked with a number of clients to resolve newsletter issues improving both delivery and open rates. 

We have seen this from national organisations as well as companies based in London, Edinburgh and Newcastle.

Sent from Where?!

If your email 'from' address appears in this format:

  • FJB Digital <> on behalf of; FJB Digital <>

instead of:

  • FJB Digital <>

You need to verify your domain.

As a trusted sender/domain, emails will display images immediately and are less likely to be sent to junk/spam.


The are a couple of simple updates that you can carry out to do this:

  1. Make sure that you have a verified domain name with your newsletter provider - this will ensure that emails are sent from your domain and not 'on behalf of'.
  2. Make sure that you have a SPF and DKIM entry in your DNS records which includes your newsletter provider's domain. This informs third-party mail servers that your newsletters are coming from a valid source.

If you need help with optimising your newsletter delivery, please get in touch.


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FJB Digital

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